I thought I would comment on the buzz throughout the tubes that the NDP will be looking to change its name at the upcoming national convention in Halifax. The story goes that this is straight from the top of the party. Party officials have so far admitted that their has been pressure from Ontario and Quebec ridings as well as a branding proposal by the partys new branding experts.
The two proposals I’ve heard so far are two either A) Drop the word ‘new’ altogether or B) Change it to ‘Social.’
The idea of changing the name is fairly trivial in its own right, but the meaning behind it is somewhat more important. The fact that this is gaining traction shows the partys ambition.
With impressive gains, and percieved gains over the past three elections, substantial increases in party funding compared to other parties, historic upswing in support across the country in traditionally non-NDP supporting areas, it’s seen by many that now is a good time to rebrand.
The last election saw that for the first time, the NDP competed against the Libs and Conservatives on a dollar for dollar basis on the national level. At the local level, where the tories were laundering money in and out and stuffing money wherever they could, they were obviously unable to effectively compete dollar for dollar, but still managed electoral wins regardless.
In the end, I think it would be good for the party to change the name, after nearly 50 years, it’s hard to keep calling them ‘new’ and beyond that, though costly, it could be an effective rebranding tool.
The real question in my mind is how much of the NDP’s current ego is inflated. Yes, historic levels of support have been achieved, yes, they have seats in both Alberta and Quebec and yes, they’re raising money at a level that puts them up in the same field as the Libs and Tories. However, the levels of support came at the expense of a hemorrhaging and terribly run Liberal party. The win in Quebec is primarily fuelled (at this point) by running a popular former provincial cabinet minister. The win in Alberta was done in part thanks to an election during the school year and they received heaps of support from university students, and in part because Rahim Jaffer, though extremely good looking, was a terrible MP. As for the dollars issue? The Liberals are seeing the tail end of a massive fundraising restructuring that sounds like it’s paying back in spades if the recent donation totals demonstrate anything.
In the end, this is a move to push the party into center stage as a viable main party, one that is ready to take over the reigns of power. Is it realistic? Not particularly, but the NDP likes swinging for the fences, and this would be an interesting one to say the least.
Look forward to discussion and debate and the decision to change the name in 2011, at the partys 50th anniversary.
Also, I’ve got my link roundup of interesting articles, pictures or videos that should be checked out:
MP’s set aside partisan differences to wear breast cancer style ribbons made of fur to support the seal hunt. Pictures enclosed. It’s pretty awesome.
The smartest woman in the Alberta Legislature, Rachel Notley, in Question Period making amazingly good points despite the best efforts of the government and the not so fair speaker on education and muzzling teachers.
Did you know that Maxime Bernier has a blog? You do now. Past entries include: bragging about thigns he’s done, pointing out the dangers of government intervention in anything, videos of interviews he’s done, the need for more government transparency, video of speeches he’s given… You get the idea.
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